Product Breakdown

Screenshot courtesy of Hipmunk.com

Where? Hipmunk.com

Who? Anyone looking for flights that have wi-fi.

What? Allows travelers to see which of the flights traveling to their respective destinations have wi-fi. 

Why? Because now that wi-fi is available on flights, it's a travel preference.  

When? Been helping travelers "find flights that have wi-fi" since June 28, 2011.

How? Hipmunk uses a ton of JavaScript but this particular feature is implemented by appending the universal wi-fi icon to the listed flight. 

Where? Spreeder.com.

Who? Anyone interested in improving their reading speed.

What? Enables users to increase their reading speed via a customizable text reader. 

Why? Because the faster you read, the more you can learn!

When? Been helping people "improve reading speed and comprehension" since August 2006.

How? JavaScript and PHP.

Where? MoreWords.com.

Who? Wordsmiths and word game aficionados (e.g., Scrabble, Words With Friends, Crossword Puzzles) 

What? Provides users an easy, regex-like way to search word lists. 

Why? Because you just know there's a word hiding in that random combination of letters...but you also need a hint. 

When? Been helping wordsmiths "find dictionary words for crossword puzzles, code words and word games" since 2004.

Sometimes it's the little things...like when Gmail puts "Reminder: Call Dad." under the phone icon in Gchat on Father's Day: 

Where? Gmail.com / Google Apps Mail Domain. 

Who? Anyone who uses Gmail or Google Apps for email.

What? Allows users to create calendar events from email.

Why? Because email is heavily used and event details are often sent through it.  

When? Been offering an "easy, convenient way to create events from your inbox" since March 2007.

Where? PolyglotProject.com.

Who? Anyone interested in learning another language. 

What? Enables people to study/learn a new language by reading classic books online. 

Why? Because the best way to learn a language is to expose yourself to it the way native speakers use it. Books are a great option for those who can't travel or find local native speakers.

When? Been helping people "read, translate and get fluent" since August 2010.

Screenshot credit: Evernote.com

Where? Twitter.com/#!/myEN

Who? Anyone who uses both Twitter and Evernote

What? Allows users to save new notes in Evernote through direct messages and @ responses.

Why? Because 140 characters from you and the people you follow often pack a nice, need-to-remember punch. 

When? Been enabling users to "easily capture the tweets they link" since April 2009. 

Screenshot credit: Gravatar.com

Where? Gmail / socialGmail page on Chrome's Extension Store.

Who? Anyone who uses Gmail.

What? Shows email sender's Gravatar thumbnails in gmail. 

Why? Because it's nice to put a face to a name.

When? Been making your "gmail more social" since December 2010. 

Screenshot credit: Techcrunch.com

Where? Twitter.com.

Who? Anyone who views a Twitter user's profile through the web.

What? Allows profile viewers to view a user's stream. 

Why? Because when people click "following", they're not just interested in a list of names; they also want to know what people are saying.

When? Been enabling users to "view Tweets from the accounts a user follows" since yesterday. 

Screenshot Credit: Ben Kamens, lead Khan Academy developer

Where? KhanAcademy.org/exercisedashboard

Who? Anyone who uses Khan Academy's practice exercises.

What? Shows the interconnectedness of different concepts and a user's progress among them.

Why? Because students need a good way to see which exercises they should be working on to attain mastery. 

When? Been "showing the progression between subject areas" since November 2010.